Vinted, the go to marketplace for second hand fashion across Europe, just got even smarter with its brand new picture search functionality. This exciting feature lets users find clothing, shoes, accessories and more just by uploading a photo. Whether you saw a handbag on the street or want to track down a jacket spotted on social media, Vinted’s AI powered visual search does the heavy lifting, making your second hand shopping experience faster, easier and more fun.

How Picture Search Works on Vinted

Instead of typing keywords or scrolling endlessly, you can now simply upload an image of what you want. Using advanced AI technology, Vinted analyzes the colors, patterns, shapes and textures in your picture and instantly finds visually similar items listed on the platform. This image recognition technology goes beyond traditional text search by recognizing the actual look and feel of products even when the photo comes from everyday environments or user uploads.

Why This is a Game Changer for Buyers and Sellers

• For Buyers: Finding exactly what you want becomes a breeze, even if you do not know how to describe it. No more vague searches or digging through unrelated listings; just snap or upload an image and get targeted results. Visual search speeds up purchase decisions and helps you discover hidden gems effortlessly in the second hand fashion marketplace.
• For Sellers: It is easier than ever for your items to get noticed. Buyers can find your listings based on product appearance, not just titles or descriptions. This is especially handy for sellers who struggle with SEO for Vinted listings because the AI sees your item the way buyers do.
• For Resellers and E commerce Pros: The picture search also doubles as a powerful research tool. Resellers can track trends by searching for popular styles or products, compare prices, and optimize their listings. It is a smarter way to validate inventory and stock up on what is hot in the vintage clothing and second hand market.

The Technology Behind the Scenes

Powered by sophisticated AI and deep learning models tailored specifically for fashion, this visual search technology excels with user generated, non professional photos that dominate the peer to peer marketplace. It works well even with complex images featuring multiple items; just zoom in on the specific piece, and the AI will find matching products.

Benefits Beyond Just Searching

Visual search is proven to boost checkout speed compared to traditional text queries. Plus, Vinted’s data insights from image searches can help guide inventory and marketing strategies by revealing what users seek most. This aligns with Vinted’s mission to create a seamless, sustainable shopping experience while enhancing user retention and satisfaction.